Uses for QR Codes
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by: basabiwill
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Date: Wed, 14 Dec 2011 Time: 7:44 PM
A Quick Response (QR) code is a popular form of bar code which can be used for item tracking and text encoding. They are square, bordered on three corners with prominent boxes, and have a pattern of black and white dots within them. QR codes have been gaining popularity among businesses for their email marketing potential and private users for their ease of use and for their ability to be read by any Smartphone or tablet possessing a camera.
One of the most straightforward uses for QR codes is to direct the person scanning it to a website, video, text online, or other Internet content. The code can be placed on the side of a product, or in a magazine or newspaper, on a billboard, or emailed. They have even appeared in television commercials. In any case, all the user has to do is take a picture with their Smartphone, and they will be directed to the desired content.
These codes are especially gaining popularity in the world of email marketing. They can be used to direct a customer to specific information about an item. Customers on mailing lists, for example, can receive custom codes that take them to a product page with special offers or coupons. Nearly any text online or off can be enhanced with them. They can have a novelty effect among customers. They are fun to use, and it's always interesting to see what happens when they scan one.
Quick Response codes can also be used to interest customers in a number of other ways. Musical artists seeking to promote their music can use them to take listeners to free downloadable tracks. They can be put onto T-shirts and other items of clothing, or even turned into tattoos, to enhance the social aspect. Restaurants can use them to advertise specials on their sign, or in lieu of placing a menu on the sidewalk. Business cards with QR codes on them are becoming more and more common among those looking to seem on the cutting edge.
While it is possible for businesses and users to put too much emphasis on them, when used with restraint, Quick Response codes are an excellent way to “spice up” a standard advertisement, email, or other method of communication. With their use and popularity continuing to grow, they are clearly becoming an increasingly important tool for linking the offline and online worlds.
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