Your Step-By-Step Tutorial On How To Start Your Own Email Marketing Campaign
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by: HeatherBrinkley
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Word Count: 584
Date: Mon, 31 Oct 2011 Time: 9:19 PM
E-mail marketing, shortly defined as 'the promotion of merchandise or services by way of email', is amongst the several Internet Marketing techniques employed to promote businesses. In e-mail marketing a company collects a list of prospective customers' emails and emails these people details on their latest products and services. The content may also include the company's most recent offers as well as anything they would like to tell their (possible) clients.
Here's a step-by-step process regarding how many email marketing campaigns are carried out:
Step 1: Acquire plenty of possible customers' emails
When running an email marketing campaign, the e-mail listing you have must be a specific one, composed of your prospective clients only. There's no use sending mail to companies that will definitely have no interest, such as larger chain businesses or firms that would probably think your products/services totally unimportant or useless.
The question almost all email marketing newbies ask is 'How do I go about obtaining this set of emails?' Well, essentially there are two different methods for collecting email addresses.
Firstly, you could purchase email addresses from firms that sell data. You can find hundreds of these types of companies on the internet, where you can purchase any type of targeted email list for your email marketing campaign.
Another way in which to find emails for your e mail marketing campaign would be to collect the email addresses yourself. For example, you could gather email addresses from your blog subscribers by offering a free download in exchange of their email address or perhaps take them from those who commented on your blog etc. There are plenty of methods through which you could acquire emails from your prospective clients for your e mail marketing campaign.
Of the two methods for acquiring email addresses explained and outlined above, the initial option is essentially the most cost-effective and least time consuming option for your e mail marketing campaign. Although you may have to spend some money on it, say for example 10,000+ email addresses for around 60 pounds, it is the quicker and easier option. It would just take far too long and too much effort to collect that amount of email addresses on your own.
Step 2: Write and design the e-mail template to send on your email marketing campaign
Take a moment to consider which things you would like to include in the emails that you send to your prospective customers. Make sure that the emails you send in your email marketing campaign include your company's contact details, its various social media profiles, and most importantly the message that you intend to send to them.
Step 3: Send the emails to the prospective customer email list
Generic email account providers like Google (Gmail) or Microsoft (Hotmail), will not allow you to send thousands of emails at once. However, there are many email marketing software providers available on the internet which will allow you to send many emails at once. All you need to do is set up an account with them - then you can commence your email marketing campaign straightaway.
Step 4: Keep track of and analyse your email marketing campaign
All e-mail marketing software available online provides you with tools that allow you to monitor your email marketing campaigns. For example, you can keep track of how many of the emails that you sent were actually opened, how many of them were replied to etc. Use these tools properly to find out ways to further raise your conversion rates and business from your email marketing campaigns.
About the Author
The writer works closely with the SEO firm KPI, who will utilize precise email marketing techniques and strategies to maximise deliverability and ensure that your messages get to the appropriate target.
