Simple Tips For Getting Started With Online Fundraising Campaign
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by: rcrowd
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Word Count: 316
Date: Wed, 2 Nov 2011 Time: 11:30 PM
Online fundraising is swiftly overtaking direct mails as the preferred way of collecting donations for non-profit organizations and charity events.
Here are some important tips in case you are just getting started with online fundraising campaign:
Your Website: Include your goals, mission statement, what work your charitable organization has accomplished and objects to promote your cause. Explain how you will utilize the funds you raise and include videos, photos and testimonials from your donors, fundraisers and beneficiaries.
Consider all Marketing Channels: Reference your online fundraising option in brochures, signage, radio/TV advertisements, your website and newsletters.
Leverage the Social Media: Websites such as Twitter, Facebook are affordable and effective means to cultivate a word-of-mouth marketing campaign and mount your fan base.
Offer tons of ways to donate, but concentrate on pushing the online channel: Collecting as many donations online as possible will certainly automate your workload and minimize volunteer staff resources and time needed. Make your “ DONATE ONLINE” button big and above the fold. You have the attention of your supporters and they are searching for a way to donate as quickly as possible- does not make them search for a way to contribute.
Reward Your Donors: Provide an incentive or gift in return for donation. Consider something simple like subscription to your non- profit organization’s monthly newsletter or a gala dinner for the ones who donate over a specific amount.
Find a Sturdy Online Donation Platform: Select an online donation service, which allows your fundraisers to set up a personalized fundraising webpage. Enabling your supporters to create a personalized space online where they can write blog, their own personal stories, add photos will gigantically get them excited to share their experiences about raising funds for the cause with all their family and friends and you will be able to publicize the cause and earn a good word of mouth widely.
