Text Advertising, Now is the Time
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by: Dustyf
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Word Count: 811
Date: Sun, 24 Apr 2011 Time: 2:45 PM
I meet people all the time who hate network marketing. They have good reasons because they bought into one or more companies over the years and the end result was not good. So, I ask them if they can name a better, more powerful business model. The answer is commonly “no.” Usually the only problem was a lack of knowledge for finding the necessary elements to give any company the edge for success. It is easy to get caught up in the excitement and the common need for needing the extra income.
Evaluation should be basic.
Stock analysts depend heavily on the management team and so should you. Do the top managers have the experience in the type of business such as retail or service and the related product? Was the company they managed a leader or somewhere back in the pack? Second, do any of them have expertise for running a network marketing company? Try to find information and get to know each person to see their individual strengths and weaknesses so you can tell if they are complimenting each other or if there are gaping holes of talent which could be a future problem. If there are needs did they have plans to hire the talent? So you are looking for wholeness with the team who will guide the company. Do not overlook this step, business is a team sport.
Part of the revelation of talent is the choice of products offered. A network marketing company must sell products which are priced at a premium. The compensation plan will be supported by product sales or the history of the company will be short. The difficulty will arise as potential customers shop and find cheaper, comparable products. The answer to this dilemma is offering a very unique product which is not readily available. The company will then have sufficient appeal and pricing power for the products. The leaders should be visionaries but the product must have a broad, robust demand and hopefully be a consumable.
For a product based company, be sure to factor the expenses for holding your inventory and if they require minimum periodic sales for your account to remain active. This can be very burdensome on finances.
Companies offering services should be considered in the same light except there will be no inventory and the opportunity for residual or recurring income is better. You can learn to love mail box money. These can allow a lesser investment of your time because the service can be delivered without your direct involvement unlike physical products carried in stock.
Be careful about the knowledge level required to use the products. A very unique homeopathic supplement line may exceed a customer’s interest to learn about the products and so will not use them. This will apply to a person who would otherwise be a prospective distributor as well. This happened to me, can you tell? These were very, very good products but the users could get an item at the store with a similar name, not near the same quality but they did not know because the company used complicated information. There were no computers back then with videos etc.
All of the above may be in place and great but the next consideration is the most critical and may be the hardest to ascertain, timing. A tremendous product brought to market at the wrong time will fail and many times can be reintroduced later and become a raging success. This area will be where you will rely mostly on your research of the target market. The timing study will be in relation to critical mass. This occurs after the start up, no set length, when the word is out and “everyone” has “heard” about the company’s offering and they are looking for it. Every business will go through critical mass, when sales shoot up like a rocket. The people who are in position early will be the ones who make the big money. After the stellar rise, again no set length of time, the sales will level and go flat for years.
One unusual condition we have available with technology is the industry may be poised early in relation to critical mass as well. I have never heard of a network company and industry taking off at the same time but I expect it shortly with text advertising.
We have seen this before with computers. Remember the tech bubble which burst in 2000? The era ended with a bang. Technology enjoyed a long run during the 1990’s and the PC was literally going into every home while Dell and others rode the wave, a great example of my point. Now you can see the leveling off of revenues, no more huge waves are expected anytime soon for them.
About the Author
Dusty started his first business at the age of sixteen, forty years ago. He lives in central Texas and is a grand father. He manages several companies in different industries. http://top10mobilemarketing.com
